The Growth of XS Energy Drink
Move over Red Bull, XS Energy Drinks are taking over!
You’ve heard of Red Bull and the SoBe line of energy drinks, but have you heard of XS Energy Drinks?
Maybe not, but they are the fastest growing energy drink brand, with sales of over five million cases in 2006, putting the company among the top energy drinks.
“The growth is great,” said XS principal, David Vanderveen. “But I think it’s kind of ironic that we’re as large as we are and still pretty unknown.”
The company’s focal point is to bring flavors to consumers that they love, but without the carbs and sugar. “We’ve always focused on having the best tasting energy drinks in the category, but without the sugar and carbs – we were the first to make an energy drink in a flavor and the first to use the ‘Sugar Free’ label,” said Scott Coon, partner with Vanderveen in XS.
XS currently offers 11 different flavors and is a pioneer in sugar-free energy drinks. Their flavors include: Cranberry-Grape Blast, Citrus Blast, Tea Berry Blast, which is the first tea energy drink, Tropical Blast, Electric Lemon Blast, Cherry Blast, Rootbeer Blast, Cola Blast.
In addition, XS offers caffeine-free versions of the Tropical Blast, Cranberry-Grape Blast and Rootbeer Blast.
All the flavors are sugar-free and low calorie. The caffeine-free versions have folic acid and as much Vitamin C as the same sized serving of orange juice.
