Bangkok Post:

Amway (Thailand) Co, the country’s largest direct sales firm, is aiming to double its sales in 2012 to 20 billion baht.

Preecha Prakobkit, the company’s managing director, said the target would be in line with its US parent firm’s goal to double its business at the same time.

To achieve its target, Amway plans to adopt three main strategies to generate growth. They include focusing on customers, boosting performance, and innovation.

Mr Preecha said the company would study consumer needs to develop new products that fit their demands.

It also encourages interested individuals to contact Amway for business opportunities and products.

Celebrating Amway Thailand’s 20th anniversary yesterday, from left: managing director Preecha Prakobkit; Somrit Chunharat, distribution division director; Kittawat Ritteerawee, business relations director; and Chumpol Chayopratham, information systems division director. — WISIT THAMNGERN

Sales in the first quarter remained unchanged from last year due to the poor economy, Mr Preecha said. Therefore, the company expects sales this year to reach 9.71 billion baht, on par with the previous year’s figure.

To cope with the gloomy economic situation, the company will increase its advertising and promotional spending by 20% to as much as 100 million baht. It will push fast-moving items and introduce new products every month to spur consumer demand.

It plans to stage the Amway Expo and Convention 2007 for national direct sales businesses from May 12-13 at Challenger Hall, Muang Thong Thani. It expects to attract more than 60,000 visitors during the two-day event.

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